The creation of the next
Mountain Dew® began with a series of tasks and games across an interactive journey. The tasks let players determine elements of the drink - from Flavor, to Color, to Name, Logo and Label. Ultimately players voted on their favorite of all the original Dew combinations.
The drinks showcased on the home page -
Mountain Dew® Supernova™, Mountain Dew® Voltage™ and Mountain Dew® Revolution™ - are the winners of this immersive experience. It's time for the next phase, an even bigger phase, to begin. Your three finalists are now pitted against each other in the course of a national campaign to determine the newest
Mountain Dew®
Hop on the
Mountain Dew® Supernova™, Mountain Dew® Voltage™ and Mountain Dew® Revolution™ bandwagon.
In the critical weeks ahead, there's plenty you can do to lift your drink above the field. Get the word out using any of the branded
Campaign Tools teased above. Use one, use them all to promote your drink as these three finalists will ultimately be pitted against each other in a national vote.
Which drink becomes the next
Mountain Dew® is up to you.